Spatial Design Language — plstic design studio

Project Overview

KATERRA // 2018 - 2021

My Role

Director of Product Design // Product Vision / Design Leadership

Problems / Challenges

KATERRA had a very good corporate brand, but it wasn’t designed or scalable for the multiple of screens that we needed to build interfaces for. Additionally we were creating new form factors that necessitated novel ways of interaction.

We needed a cohesive design language that would work with the corporate brand, but also insulate itself from brand turbulence, and live for the life of the building.

Working closely with Marketing & ID my team and I created a design language in parallel while designing KOS. This resulted in a language for all Digital Interfaces.

Case study available in person.