VIDAA Smart TV.
Scope
Project
Role
Year
Can we design a better SmartTV to differentiate Hisense’s product line?
Hisense was the No1. SmartTV OEM brand in China, and No. 3. worldwide. They knew that design could help them differentiate, but didn’t have the capability to build a design team in China. I was tasked with driving innovation into Hisense.
It's 2012, we had just been demoralized by not shipping the phone. There was interest in the Design team and the System SW group. So, what's a SmartTV? Could we do it? Could we create a SmartTV better than Google could, or Apple could? We were going to try.
We built a SmartTV brand from the ground up.
Design Leadership
Design Org +Recruiting + Hiring
Design Studio + Design Ops
Design Language + Design Systems
Creative / Design Direction & Oversight
Project + Program Management
Design Innovation Program
Discovery - Contextualize Problem
Diverge - Ideate & Create
Coverage - Refine & Decide
Visioning - Framing Innovation & IP
Design Elaboration Program
Discovery - Contextualize Problem
High Level Design -Explore Direction
Foundation - Design Systems
Detail design- Crafting Products
Construction - Implementation Support
Standing on stage and launching a new TV brand was the highlight of my time at Jamdeo
Jamdeo was as a Flextronics & Hisense JV which was tasked to quickly design and build the next generation of Smart TV. We successfully completed a design of a novel TV experience, that could be used by anyone. The first generation of product sold 6 million TV’s, and my team and I received an Innovation award for doing so.
Highlights
1 :: New Product Line - VIDAA
5 :: Generations of VIDAA Smart TV’s
4 :: Consumer Centric Media Applications (Live TV, Media Center, Video on Demand, Apps)
35+ :: Patent Applications & Grants
25,000,000+ :: Devices (2019)
