Smart TV OS & Application Design
HISENSE VIDAA Series - Case Study
Project Overview
JAMDEO // 2012 - 2017
My Role
VP of DESIGN & INNOVATION // Leader + Speculative Designer
Problem / Challenges
Can we design a better SmartTV to differentiate Hisense’s product line? Hisense was the No1. SmartTV OEM brand in China, and No3. worldwide. They knew that design could help them differentiate, but didn’t have the capability to build a design team in China. I was tasked with driving innovation into Hisense.
Its 2012, we had just been demoralized by not shipping the phone. There was interest in the Design team, and the System SW group. So whats a SmartTV? Could we do it? Could we create a SmartTV better then Google could, or Apple could? Well we were going to try.
Actions
Design Leadership
Design Org +Recruiting + Hiring
Design Studio + Design Ops
Design Language + Design Systems
Creative / Design Direction & Oversight
Project + Program Management
Design Innovation Program
Discovery - Contextualize Problem
Diverge - Ideate & Create
Coverage - Refine & Decide
Visioning - Framing Innovation & IP
3. Design Elaboration Program
Discovery - Contextualize Problem
high Level Design -Explore Direction
Foundation - Design Systems
Detail design- Crafting Products
Construction - Implementation Support
4. Product Design
Design Research - Story Mapping
Concept Design
Outcomes / Impact
Jamdeo was as a Flextronics & Hisense JV which was tasked to quickly design and build the next generation of Smart TV. We successfully completed a design of a novel TV experience, that could be used by anyone. The first generation of product sold 6 million TV’s, and my team and I received an Innovation award for doing so.
Highlights
1 :: New Product Line - VIDAA
5 :: Generations of VIDAA Smart TV’s
4 :: Consumer Centric Media Applications (Live TV, Media Center, Video on Demand, Apps)
35+ :: Patent Applications & Grants
25,000,000+ :: Devices (2019)