EV Charging Platform.

Outcome

Built the design function as founding designer - defining brand, HMI, SaaS, marcom - while directing hardware ID, and delivering a unified product vision across all touchpoints 

Reframed product strategy with VP of Product - segmenting a single offering into a three-market platform, clarifying positioning and unlocking a scalable roadmap.

Designed and shipped a unified HMI architecture - establishing a single interaction model across hardware SKUs, scaling from LED UI to touchscreen

Defined Elements Product - a multi-surface a EV management SaaS. Designed and shipped Elements Technician application including full UI, design system, specifications.

In Person - Case Study Available