SPATIAL - Design Language.

KATERRA had a very good corporate brand, but it wasn’t designed or scalable for the multiple of screens that we needed to build interfaces for. Additionally we were creating new form factors that necessitated novel ways of interaction. 

KATERRA had a very good corporate brand, but it wasn’t designed or scalable for the multiple of screens that we needed to build interfaces for. Additionally we were creating new form factors that necessitated novel ways of interaction. 

KATERRA had a very good corporate brand, but it wasn’t designed or scalable for the multiple of screens that we needed to build interfaces for. Additionally we were creating new form factors that necessitated novel ways of interaction. 

Scope

Product Vision / Design Leadership

Product Vision / Design Leadership

/

Project

KATERRA

KATERRA

/

Role

Director of Product Design

Director of Product Design

/

Year

2018 - 2021

2018 - 2021

/

Design Program - More then just screens

(01)

/

Design Program - More then just screens

(01)

/

Design Program - More then just screens

(01)

Create an overarching design language for devices, HMI and SAAS applications

KATERRA had a very good corporate brand, but it wasn’t designed or scalable for the multiple of screens that we needed to build interfaces for. Additionally we were creating new form factors that necessitated novel ways of interaction. 

We needed a cohesive design language that would work with the corporate brand, but also insulate itself from brand turbulence, and live for the life of the building.

Working closely with Marketing & ID my team and I created a design language in parallel while designing KOS. This resulted in a language for all Digital Interfaces.

Case study available in person.