Shopify POP.

While building context for the Orders work, I spent time with merchants - understanding how they actually operated, not just how the software modeled their workflow. What I found was that the packing process - the physical act of fulfilling an order - was almost entirely analog. Paper lists. Handwritten notes. During peak periods like Black Friday, merchants would bring in friends and family to help. The digital order existed in Shopify. The physical packing happened on a table, with paper.

That gap became an idea. I took it into an internal hackathon and conceived Point of Pack - a hands-free, orientation-adaptive device that brought digital order context into the physical packing moment. I filed a patent. It was granted.

Problem: Order fulfillment split across digital (Shopify) and physical (packing table) with no bridge between them. Action: Identified the gap through merchant observation; conceived Point of Pack in a company-wide hackathon - brand, ID, and UI as a studio of one. Result: Patent filed and granted. Expanded Shopify's product thinking into the physical fulfillment space.